April 12, 2018


Some of the key topics that will be covered during this year’s conference will include: digital strategy, user experience, digital advertising, blockchain technology, test & learn strategy, media analytics and more.

The featured speakers at this year’s Digital Summit include:

  • Lynette Xanders
    • Lynette Xanders – CEO, Chief Strategist

    • from Wild Alchemy
    • Lynette Xanders is the CEO and Chief Strategist of Wild Alchemy, a creative research, brand strategy, innovation and cultural recalibration company. Wild Alchemy is in the business of helping creative development companies (and people) to do better work, with less time and energy expended, while having way more fun in the process. The goal is for all creators and brand stewards to blow up mediocrity and create something amazing.SM

      With 20+ years in advertising, as well as an external partner for some of the best creative agencies in North America, Lynette has developed a richly diverse base of client and category experience. Her work has helped revolutionize her clients’ businesses by turning a few essential dials—with remarkable results. Ask her what winning big looks like. She and her family live in the wilds of Oregon to appease their skiing, big dog and elbow-room problems.

      Clients and projects span large, global household names to smaller nw gems including: Sonos, Nike, Miller Beer, Lucasarts, Nestle, E&J Gallo, Virgin, Umpqua Bank, Nordstrom, Doc Martens, Salt & Straw, Deschutes Brewery.




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  • Rob Biesenbach
    • Rob Biesenbach – Keynote Speaker, Trainer, Consultant

    • from Rob Biesenbach
    • Rob Biesenbach helps organizations and their leaders communicate with purpose, power and impact so they can achieve their business goals. He’s an award-winning communications consultant, an in-demand speaker and trainer, and a Second City-trained actor. In former lives he was a vice president at Ogilvy PR, press secretary to the Ohio Attorney General and a nonprofit and association executive in Washington, DC. Rob has authored three fun, practical books that use lessons from the world of show business to help people succeed in their business. His latest book is Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results.

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  • Tyler Krowiorz
    • Tyler Krowiorz – Brand Marketing Manager

    • from Jewelers Mutual Insurance Group
    • Tyler Krowiorz joined Jewelers Mutual Insurance Company in 2009 and currently serves as Brand Marketing Manager.

      Tyler’s primary focus is to drive awareness of the jewelry insurance category, preference of the Jewelers Mutual brand, and bolster top-line growth through integrated marketing & advertising plans, key strategic partnerships, and corporate growth initiatives.

      Prior to Jewelers Mutual, he held consumer marketing positions at JanSport where he partnered with national retailers, college bookstores, and advertisers to drive sales of JanSport backpacks and apparel.

      When not in the office, Tyler can be found cheering on the Brewers from Section 116 of Miller Park, diving through vintage vinyl collections at local record stores, or continually disappointing his wife and five-year old son with his inability to cook.


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  • Tom Gores
    • Tom Gores  – Manager, Digital Testing Strategy & Insights

    • from Kohl's Department Stores
    • Tom is an evangelist for digital testing and has pushed a test-first mindset for the past 3+ years at Kohl’s. He has a passion for analytics, experimentation and optimization. He has 6+ years experience in digital. His specialties include: A/B and multivariate testing, personalization, web analytics, ecommerce, data implementation strategy, data storytelling and site optimization.

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  • Jessie Kreke
    • Jessie Kreke – Senior Marketing Manager

    • from Culver Franchising System, LLC.
    • Jessie Kreke is a Senior Marketing Manager for Culver Franchising System, LLC. (CFS), the franchisor for over 650 Culver’s Frozen Custard & ButterBurgers restaurants. Jessie joined Culver’s in 2011. Her areas of experience range from web site best practices, digital promotions, social media, and local restaurant marketing. Jessie is responsible for the seamless digital experience for Culver’s guests that matches the highly-lauded offline hospitality. She also leads the Thank You Farmers Project, Culver’s Cause Marketing initiative, and works with the National FFA Foundation as well as local ag organizations and Culver’s restaurants on fundraising for Ag Education. Jessie’s formal education includes a Bachelor’s of Business Administration from Cardinal Stritch University and continuing education for web design and development with Madison College.

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  • Tony Gnau
    • Tony Gnau  – Founder, Chief Storytelling Officer

    • from T60 Productions
    • Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions, a Milwaukee video production company. He’s a three-time Emmy Award-winning journalist and T60 Productions has won 13 Telly Awards for its corporate videos. Tony is also a former college football player, Star Wars geek, and a devoted husband and father.

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  • John Dempsey
    • John Dempsey – Senior Digital Strategist

    • from Wieden + Kennedy
    • John Dempsey is a Senior Digital Strategist at Wieden + Kennedy, a global full-service creative agency based in Portland, Oregon, known for its award-winning work for Nike, Old Spice, KFC, Samsung, Coca-Cola, Airbnb, and more. He’s spent the last 3 years managing digital strategy for Kentucky Fried Chicken.

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  • Heather Sullivan
    • Heather Sullivan – Associate Director of External Relations

    • from Marquette University's College of Business Administration and Graduate School of Management
    • Heather joined Marquette University’s College of Business Administration after working in community relations for WaterStone Bank. As associate director of external relations for the College of Business Administration and the Graduate School of Management, she serves as a facilitator between College faculty and staff and key regional constituents, connecting college courses with area organizations to expand experiential learning opportunities for business students while adding value to the Marquette’s external partners.

      She works closely with the dean, in coordination with University Advancement, to expand the scope, depth, and level of relationships with external college constituencies, including alumni, friends, corporations and foundations; build bridges between the College and the business community; connect regional businesses and organization with course projects and other experiential learning opportunities; build strong relationships with corporate and community leaders and public officials for the purpose of raising awareness of the College; and connect students with internship and career opportunities.

      She holds a B.S. in public relations from Illinois State University and an M.S. in journalism from the University of Illinois at Urbana-Champaign. An advocate of sustainable community and economic development, she co-founded the Tosa Farmers Market and the Enderis Park Farmers Market.

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  • Sam Saha
    • Sam Saha – Vice President, Engineering

    • from Laughlin Constable
    • I love all things technology and I am always interested in learning about new technologies, as well as new ways of using existing ones.I am looking forward to connecting with people and share ideas, so please feel free to reach out and we can get a conversation started.

      My current areas of work, includes helping clients migrate workloads onto cloud platforms like Microsoft Azure and AWS, researching/implementing processing pipelines to deliver scalable solutions (like using message queues, Azure functions/AWS Lambdas) and integrating hardware to create an ecosystem of platforms and devices to create a frictionless experience for end-users.

      As the VP of Engineering at Laughlin Constable, I lead multiple teams of developers focussing on custom .NET, Java, PHP, Python development. I help teams grow in leveraging multi paradigm approaches (public/private cloud, NoSQL solutions, ML techniques), with the focus on using the right approach for a problem.

      My ability of weaving the virtues of scotch with those on unit testing…has proven to be entertaining at times. All the more reason to show up and hear me wax poetic on computing!

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  • Aaron Fetters
    • Aaron Fetters – Senior Vice President

    • from comScore Marketing Solutions
    • Aaron Fetters serves as Senior Vice President comScore Marketing Solutions with direct responsibility for the National Agency and CPG and verticals.

      Aaron brings over 17 years’ experience in the CPG industry having held various positions at Procter and Gamble and the Kellogg Company. Most recently Aaron served as director of the Insights and Analytics Solutions Center at the Kellogg Company overseeing a broad marketing insights organization tasked with building leading-edge approaches in areas such as:

      • Market mix modeling
      • Advanced digital marketing analytics
      • Idea, product, and communication validation
      • Data management and programmatic strategies.

      Aaron’s position at the Kellogg Company enabled him to play an expanding leadership role within the digital and marketing research and analytics industry at large, through key roles and speaking engagements with the Advertising Research Foundation (ARF), I-COM, iMedia, Association of National Advertisers (ANA), Coalition for Innovative Media Measurement (CIMM), and other organizations. Aaron recently served as Co-Chair of the ANA Measurement Committee.

      Aaron has received multiple recognitions throughout the Marketing and Research industry for his achievements. In 2015 he was awarded the ARF Great Minds Game Changer Leadership award, and was recently named as one of Brand Innovators’ “40 Under 40 Midwest” Class of 2014, as well as a 2014 iMedia 25 Marketing Leaders and Innovators.

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  • Joe Martinez
    • Joe Martinez – Director of Paid Media and Community

    • from Granular
    • Joe Martinez is the Director of Paid Media and Community for Granular in Milwaukee, Wisconsin. He is also the current and founding President of MKEsearch. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube.

      In addition to being the main blogger for Granular, he has written for PPC Hero, SEMrush, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, and Bing Ads. He has also spoken at SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. In 2017, he was named a Top 25 Influential PPC Expert by PPC Hero.

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  • Dennis Ryan
    • Dennis Ryan – Client and Agency Creative Consultant/Collaborator at Large

    • from Leader, Speaker, Writer
    • Over a three-decade career, Dennis Ryan has created Super Bowl ads and viral videos, driven regional and multi-national accounts, and led traditional, digital, social, and production creative departments in Chicago, Minneapolis, Seattle, and Los Angeles.

      He has dreamed up ideas for the world’s best-known brands, including Budweiser, Target, Northwestern Mutual, Gatorade, Frito-Lay, Discover Card, the NFL, Miller Brewing, McDonald’s, Kraft, Nestlé, Nabisco, Harris BMO, Supercuts and dozens of others.

      Of everything he has helped build, he’s most proud of the two creative cultures he led as Chief Creative Officer for Element 79 and Olson. Both were high-output, high-fun workplaces aligning wildly diverse minds around a shared vision for the work.

      A lifelong student of film and production, today Dennis focuses on where video content will go next, beyond a selling platform to its rapidly evolving position as the preferred communication platform.

      A persuasive salesman from the beginning, he married Maureen upon college graduation and enjoys avid off-the-job interests in boats, dogs, and good water pressure.

      His creative work:
      His video work:
      His LinkedIn:
      His blog:

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