April 12, 2018
Digital workshops will be held on Tuesday and Wednesday, April 10-11, the day before the Digital Summit. Each workshop will focus on a specific topic, including: social media analytics, Google analytics, infographics, design skill for non-designers, CRM and marketing automation, Snapchat and Instagram stories for strategic communication, and video for social media.
If you are looking for practical, hands-on instruction, these workshops are a perfect fit. The sessions will be geared for small business owners and non-profit marketers in particular. Don’t forget to bring your laptop to interact with the presenter and take notes.
The workshops will be instructed by the following speakers:
Tim Cigelske is Social Media Director at Marquette University, which has been ranked as one of the 10 most influential higher education Twitter accounts. He is the author of “Analytics to Action: A Guide to Social Media Measurement,” and he teaches Social Media Analytics and Measurement in the Diederich College of Communication. His class has used social media crowdfunding to help raise more than $53,000 for research, scholarship, service and innovation.
Jennifer Harpham is the Assistant Director of the Wakerly Media Lab for Innovation & Creativity at Marquette University; an innovation hub located within the College of Communication. The Wakerly is open to all faculty, staff, and students within the University and experiments with technology for classrooms and independent projects, like drones, virtual reality, and 3D printing. She is also a part of a team that creates and designs all of the digital and marketing materials for promotional and recruitment purposes. Jennifer received a B.A. in Journalism and Sociology at Marquette University and a M.Ed. in Educational Technology with a concentration in Emerging Technology at Lesley University.
Tim leads the Analytics Team at Laughlin Constable. His team works to assign metrics to all advertising mediums and measures key performance indicators for marketing campaigns. Through Laughlin’s Full Circle Tracking approach, he analyses how multichannel advertising influences individuals throughout the consumer decision journey. He works with clients in the healthcare, automotive, financial, industrial, insurance and CPG industries.
Prior to joining Laughlin Constable, Tim worked in corporate marketing and web development in the financial technologies sector. Tim is a graduate of the University of Notre Dame with a Bachelors in Business Administration in Marketing.
Mike De Sisti has been the multimedia picture editor at the Milwaukee Journal Sentinel since 2008. He oversees multimedia production and training, shoots general still assignments and works on the picture desk as a picture editor. De Sisti is a 4-time Midwest Emmy nominee for video work. His love of video storytelling started when he was 9 years old with his first 8mm camera. He covers everything from professional sporting events, including the Super Bowl, feature and business assignments, as well as several presidential races. He teaches a news photography class at Marquette University in Milwaukee. De Sisti graduated in 1996 from Southern Illinois University-Carbondale with a fine art photography degree. Besides photography, his other hobby is running. Mike has run 7 marathons since 2007. He’s married with two daughters, ages 6 and 8.