Thursday,
April 12, 2018

Practical hands-on instruction to elevate digital communication

The Digital Summit Series pre-summit workshops are your chance to update your knowledge and sharpen your skills on integral digital tactics for your organization. Each workshop will give you practical training you’ll be able to use when you get back to the office.

Sign up for one or multiple 1- or 2-hour sessions at $50-$99 per workshop. Each class is limited to 20 people per session.

  1. Tuesday 9:00 to 11:00
    Johnston Hall Room 310
    Tim Cigelske
    • Video for Social Media

    • Tim Cigelske – Director of Social Media from Marquette University

    • Short-form video meant to be watched in social media is becoming the dominant way many people experience their news feeds. “We’re entering this new golden age of video,” Mark Zuckerberg recently told BuzzFeed News. “I wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.” In this workshop, get an overview of the options for producing short-form video, including Vine, Snapchat, Facebook Live, Periscope, YouTube, Instagram video and more. Then learn how to produce quick and entertaining videos from six seconds to six minutes using tools and apps like Animoto, Magisto, Adobe Spark and more.

  2. Tuesday Noon to 2:00
    Johnston Hall Room 134
    Mike De Sisti
    • Mobile photography: How to shoot, edit and create memorable photos from your smartphone

    • Mike De Sisti – Photojournalist and Multimedia Editor from Milwaukee Journal Sentinel.

    • As photographer Chase Jarvis once said: “The best camera is the one that’s with you,” mobile photography is on the rise because most of us keep our phone with us all the time. This workshop will show you how to use your smartphone to capture amazing photos on-the-go. You will learn basic photography principles (such as composition and lighting), creative editing techniques and shooting tips you can apply to your mobile phone. In addition, the session will cover Smartphone gears and iPhone video. While the workshop is geared toward iPhone users, people using other devices will be able to benefit from the workshop as well. In addition to native iPhone photo editing functions and iMovie, a few photo editing apps such as Snapseed and PS Express, available in both iOS and Android platforms, will also be demonstrated. During this hands-on workshop, participants will have an opportunity to take and edit photos to be reviewed by the instructor.

  3. Tuesday 2:00 to 4:00
    Johnston Hall Room 310
    Tim Cigelske
    • Snapchat and Instagram Stories for Strategic Communication

    • Tim Cigelske – Director of Social Media from Marquette University

    • Snapchat and Instagram have become a legitimate distribution outlet for the media, including use by CNN, the Wall Street Journal, Vox, Mashable, Buzzfeed and many more. This training will explain why Snapchat and Instagram Stories have grown so dramatically and how they have become the key platform for engaging Millennials and Gen Z. This instructional session will use show how marketers can harness the engagement of the Instagram Stories and Snapchat platforms to respond to unfolding events in real time and (believe it or not) even tell substantive stories.

  4. Wednesday 9:00 to 11:00
    Johnston Hall Room 134
    Jennifer Harpham
    • Web Tools for Designing Graphics

    • Jennifer Harpham – Freelance Designer

    • Learn how to use Canva’s drag and drop features and professional layouts to design consistently stunning graphics. Easily create beautiful designs and documents for social media graphics, invitations, presentations, flyers, business cards, website headers, posters, and much more.

  5. Wednesday 9:00 to 11:00
    Johnston Hall Room 310
    Tim Cigelske
    • Social Media Analytics

    • Tim Cigelske – Director of Social Media from Marquette University

    • Analytics are more than just graphs and numbers. Using social media analytics and measurement requires a strategy that informs what you measure, and how you can move closer to your goals. This course will walk participants through a six-step guide to getting started and advancing an analytics strategy. Recommended for beginners to intermediates and anyone who wants to better understand measuring a social media strategy.

  6. Wednesday 1:00 to 3:00
    Johnston Hall Room 134
    Jennifer Harpham
    • Infographics 101

    • Jennifer Harpham – Freelance Designer

    • *NOTE: Participants must bring their own laptop to workshop

      Infographics are everywhere and consumers love them. They are an important tool for communicators who want to tell stories visually and quickly. Studies showed that visual contents are more engaging and convincing. And we tend to remember more what we see than what we read. Infographics are great branding tools and they are proven to increase fast traffic to your websites. In this hands-on workshop you will learn how to create an infographic with effective and eye-catching designs and visuals that will best tell your story.

  7. Wednesday 1:00 to 3:00
    Johnston Hall Room 327
    Tim Baumgartner
    • Google Analytics: How to Get the Most Out of Your Google Analytics

    • Tim Baumgartner – Vice President of Analytics from Laughlin Constable

    • Topics covered will include best practices for measurement planning, defining goals, prioritizing KPIs and developing a tracking plan. The hands-on session will include: Set-up: important admin configuration, basic tracking, events, & conversions; Reports: frequently used reports, tips & tricks to filter or segment data; Customization: advanced segments, custom reports & dashboards; and New Features.